My industry is in software integration and creative display solutions using Apple hardware. To connect appropriately with others, I would definitely integrate all three major social networks (Facebook, Twitter, and LinkedIn) into my portfolio — technology buffs and business owners are my main audience and I need to reach them by any means possible.
In terms of what content would actually be suitable for displaying my work, I believe that photos of finished installations, well-designed diagrams of how the software interacts, and even videos of installations are all appropriate pieces of documentation.
Audio may be useful when I want to describe a particular installation, however I don't think it would be very useful on its own.
I've embedded a Lighting 101 video that shows some really great tips on lighting subjects with different types of light. Great for taking some amazing looking portfolio pictures.
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